HoustonBusinessPublishing.com -

Houston Business Publishing

• LOOK OUT!

  Do you fear you're getting run over by the big guys? Let's look at strategies to help you compete better on the web.

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• FEEL LIKE RUNNING AWAY . .

  A comprehensive site evaluation can help you identify quick and easy ways to improve the impact of your website. A single change such as designing your site from the perspective of your visitor can have a dramatic impact. So don't run away from your website problems. Give me a call and let's see what we can do.

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• A BEAUTIFUL WEBSITE IS NOT ENOUGH . . .

  . . . you need to know how to reach your prospects effectively. Effective websites are an integral part of your sales team with a USP and a Call to Action. If your website doesn't have them you're wasting money.

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• SEGWAYS HELP PEOPLE GET AROUND . . .

  Your navigation is the way visitors get around your website. Does your navigation make it easy for them to find what they are looking for or does it lead to dead ends? Give them a logical path to follow through your site and they won't need a segway.

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• COME IN AND SIT AWHILE . . .

  Websites are more than just an internet 'Yellow Pages' ad. Your website should welcome your guest and make them want to stay. Like a restaurant with good food, your website should offer good relevent information. Are you giving your visitor what they want?

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• MERMAIDS, MIRRORS AND OTHER SUCH ODDITIES . . .

  Watch out for the tendency to over use the latest technology. Sites with flash presentations, unexpected music and sounds, or excessive third part plug-ins are statistically ranked as 'annoying' to most visitors. Before using the latest media magic make sure it carries value to your message.

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• DO YOU STAND OUT IN THE CROWD . . .

  Don't let your site get lost in the information overload. Remember you have only 3 seconds to get your visitor's attention. Start by using established marketing strategies to get yourself noticed. Then give your visitors a reason to stay so they can find the information they're looking for.

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• ARE YOUR PROSPECTS LOOKING FOR YOU?

  Good website design and development must include SEO (search engine optimization). There are standards for creating a website that is more favorably matched to those seeking their subject matter. Have you kept up with the industry standards & recommendations? If not, consider hiring someone who has.

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• INTERNET MARKETING IS LIKE POPCORN . . .

  How is marketing your website like making popcorn? Search this site and find out. . .

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• LOCATED IN THE SOUTHEAST HOUSTON AREA . . .

  Call me for a free consultation to discuss any of the services offered here. Together we can see what your needs are and how to improve your website and your bottom line.

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